Cookie Policy

Effective Date: ___11/01/2025_____________

Welcome to LookMeBetter’s Cookie Policy. At LookMeBetter (“we,” “our,” or “us”), we are dedicated to respecting your privacy and providing a secure and transparent online experience. This Cookie Policy explains how we use cookies and similar tracking technologies on our website, https://www.lookmebetter.com (“Platform”), to enhance your experience, ensure the website functions properly, and support analytical and marketing activities in compliance with Italian laws and the General Data Protection Regulation (GDPR).
By using our Platform, you consent to the use of cookies as outlined in this policy. We are committed to providing clear and detailed information about these technologies and your options for managing them to ensure you can make informed decisions about your privacy.
1. UNDERSTANDING COOKIES:
1.1 What Are Cookies?
Cookies are small text files stored on your device by a web server when you visit a website. These files are uniquely assigned to your browser and can only be accessed by the server that created them. LookMeBetter uses cookies to ensure our Platform functions efficiently, to improve performance, and to collect valuable analytical data for enhancing your overall user experience.
1.2 Cookies on the LookMeBetter Platform:
a) LookMeBetter utilizes cookies and similar tracking technologies to gather information about how you interact with our website, such as browsing activity and standard internet log details.
b) Cookies help improve your experience by enabling features like session continuity and remembering preferences such as language, region, and other settings tailored to your use of the Platform.
1.3 How Cookies Work:
a) Cookies are automatically collected during your visits to identify your browser and facilitate smooth navigation across our website.
b) Cookies used by LookMeBetter do not store personally identifiable information, ensuring compliance with privacy standards under Italian regulations and the GDPR.
c) You can manage or disable cookies through your browser settings. However, please be aware that disabling cookies may affect the functionality and features of our Platform, potentially limiting your overall experience.
2. UTILIZATION OF VARIOUS COOKIES:
2.1 Categories of Cookies Used:
Cookies utilized on the LookMeBetter platform fall into two categories:
a) First-Party Cookies: These cookies are set and managed directly by LookMeBetter to ensure the website’s functionality, performance, and a seamless user experience.
b) Third-Party Cookies: These cookies are implemented by external service providers to deliver additional features or functionalities, such as analytics or marketing tools. Third-party cookies may also enable these providers to recognize your device across other websites. While LookMeBetter incorporates such cookies for enhanced services, users are encouraged to review the privacy policies of these third parties for a comprehensive understanding of their data practices.
2.2 Types of Cookies Used:
a) Essential Cookies: These cookies are necessary for the core functionality of the LookMeBetter website. They enable basic actions like navigation, accessing secure areas, and ensuring seamless performance. Without these cookies, certain features, such as account login or user authentication, cannot function.
b) Analytics Cookies:
i. First-Party Analytics Cookies: These cookies are used by LookMeBetter to collect data on user interactions with our platform, such as browsing patterns, frequently visited pages, and other behaviors. The data collected is anonymized and aggregated to improve website performance and optimize user experience.
ii. Third-Party Analytics Cookies: LookMeBetter integrates third-party services, such as Google Analytics, to measure website traffic and usage patterns. These cookies track user actions and provide insights for enhancing functionality. Users can opt out of Google Analytics or similar services for enhanced privacy by following the respective service providers’ opt-out procedures.
c) Marketing and Advertising Cookies: These cookies gather information about your browsing behavior, including visited pages, time spent, and links clicked. LookMeBetter may use these cookies to deliver personalized advertisements and promotions on third-party platforms. Data collected through these cookies may be shared with advertising partners for targeted marketing campaigns.
d) Functionality Cookies: Functionality cookies enhance your experience by remembering your preferences, such as language settings or previously entered form data. They allow the platform to offer more personalized and user-friendly features.
e) Session Cookies: Session cookies are temporary and are automatically deleted when you close your browser. They store session-specific information, such as login details or navigation preferences, to ensure smooth browsing during a single visit.
f) Persistent Cookies: Persistent cookies remain on your device for a defined period or until manually deleted. These cookies help the platform recognize returning users, retain preferences, and streamline future interactions.
g) Social Media and Content Cookies: Cookies from social media integration tools or content enhancement services may be placed on the LookMeBetter platform to enable features such as sharing content on social networks. Some third-party services may also use these cookies for analytics, advertising, or user engagement purposes.
2.3 Cookie Duration and Expiry
The lifespan of cookies varies depending on their type:
a) Session Cookies: Expire immediately after your session ends.
b) Persistent Cookies: Remain active for a specified duration or until manually deleted by the user.
c) You can manage or delete cookies through your browser settings at any time.
2.4 Responsibility for Third-Party Cookies
While LookMeBetter integrates third-party cookies to enhance user experience, we are not responsible for the practices of these external providers. Users are encouraged to review the cookie and privacy policies of third-party services to understand how their data is collected and processed.
3. HOW WE USE COOKIES AND SIMILAR TECHNOLOGIES:
At LookMeBetter (“we,” “our,” or “us”), cookies and similar technologies are indispensable tools that enhance the functionality, security, and user experience of our platform. Below is an overview of how we use these technologies in compliance with Italian regulations and GDPR:
3.1 Platform Analytics and Improvement:
We use cookies from analytics tools, such as Google Analytics or similar services, to gather insights into how users interact with our platform. This information helps us analyze navigation patterns, identify frequently visited sections, and measure the effectiveness of our features. The aggregated and anonymized data supports ongoing enhancements to our website’s functionality, content, and overall user experience.
3.2 Website Functionality:
Certain cookies are fundamental to the basic operation of the LookMeBetter website. They enable features such as remembering language preferences, maintaining session continuity, and ensuring smooth navigation. If you disable these cookies, some features or functionalities may not be accessible or may operate with reduced performance.
3.3 Personalization:
Cookies assist us in delivering a customized experience by storing your preferences, including language and region-specific settings. These technologies allow us to display content relevant to your interests, creating a more engaging and user-friendly browsing experience.
3.4 Targeted Advertising:
We use cookies to collect data about your browsing behavior and interactions with the LookMeBetter website to deliver advertisements tailored to your interests. This data may also be shared with trusted third-party advertising partners to display relevant ads across other platforms. Such practices are conducted in compliance with GDPR requirements, ensuring transparency and user consent.
3.5 Enhancing Security:
Cookies are integral to maintaining the security of our website. They enable us to detect and monitor suspicious activities, such as unauthorized access attempts or potentially harmful behaviors. By analyzing patterns and addressing security risks proactively, we protect user data, maintain platform integrity, and ensure a safe environment for all visitors.
4. MANAGING YOUR COOKIES:
At LookMeBetter, we provide you with the tools and information needed to manage how cookies and similar technologies are utilized during your browsing experience. Below are the options available for controlling cookies on our platform:
4.1 Cookie Consent Banner:
Upon your first visit to our Platform, you will see a cookie consent banner. This allows you to accept, reject, or customize your cookie preferences. You can adjust these settings at any time via the “Cookie Settings” link available on our website.
4.2 Adjusting Browser Settings:
a) You can customize your browser settings to reject or delete cookies according to your preferences. Most browsers offer options in their settings or preferences menu to manage cookies. However, please note that disabling cookies may impact the functionality and usability of the LookMeBetter website. Features such as saving preferences, accessing secure areas, or completing orders seamlessly may be limited if cookies are disabled.
b) While blocking cookies can reduce data shared with third-party services, such as advertising providers, it does not entirely prevent data collection. Certain services may employ alternative methods, such as tracking pixels or server logs, to gather usage information.
4.3 Opting Out of Analytics:
To opt out of analytics tracking, such as Google Analytics, you can use tools like the Google Analytics Opt-Out Browser Add-On. This feature prevents Google Analytics from collecting and using your data across all websites, including LookMeBetter’s platform.
4.4 Do Not Track Signals:
At this time, LookMeBetter does not respond to “Do Not Track” (DNT) signals or similar mechanisms transmitted by web browsers. To exercise greater control over your data collection preferences, we recommend using browser-based cookie management tools.
5. ALTERNATIVE TRACKING TECHNOLOGIES:
5.1 Use of Web Beacons and Similar Technologies:
In addition to cookies, LookMeBetter may employ alternative tracking technologies, such as web beacons, also referred to as “tracking pixels” or “clear GIFs.” These are small graphic elements embedded in web pages or emails that contain unique identifiers, allowing us to recognize user interactions with our website or specific email communications.
5.2 Purpose of Alternative Tracking:
These technologies are utilized for a variety of purposes, including:
a) Monitoring user traffic patterns and interactions on the LookMeBetter platform.
b) Managing cookies and related preferences.
c) Evaluating the performance and effectiveness of online advertisements on third-party platforms.
d) Measuring engagement and success rates of email marketing campaigns.
e) Improving the functionality, performance, and user experience of our website.
5.3 Dependency on Cookies:
Many alternative tracking technologies work in conjunction with cookies. If you disable or refuse cookies through your browser settings, the functionality and effectiveness of these technologies may be reduced. This may, in turn, limit certain features or analytical insights on the LookMeBetter platform.
6. UPDATES TO THE COOKIE POLICY:
6.1 LookMeBetter reserves the right to amend or update this Cookie Policy periodically. Updates may reflect changes in the types of cookies or tracking technologies we use, as well as adjustments required to comply with legal, regulatory, or operational standards under GDPR and Italian law.
6.2 We recommend that you review this Cookie Policy regularly to remain informed about any updates or changes. The “Last Updated” date at the bottom of this document indicates the latest revision. Your continued use of the LookMeBetter website after any updates signifies your acknowledgment and acceptance of the revised policy.
7. CONTACT INFORMATION:
7.1 If you have any questions, concerns, or require further information regarding our use of cookies or similar tracking technologies, please contact us at info@lookmebetter.com.
7.2 Our support team is here to assist with your inquiries and ensure that your browsing experience meets your preferences while respecting your privacy. We strive to respond to all inquiries within seven (7) business days.

Updated On:____11/01/2025_____________