Privacy Policy LookMeBetter


Effective Date: ____11/01/2025______________

Welcome to the Privacy Policy of LookMeBetter (“LookMeBetter,” “we,” “our,” or “us”). At LookMeBetter, we prioritize the protection of your personal data and are committed to maintaining the trust you place in us. This Privacy Policy explains how we collect, use, process, and safeguard your personal data when you access our website or interact with our services.

By using our platform and services, you consent to the practices described in this Privacy Policy, in accordance with the General Data Protection Regulation (GDPR) and the Italian Data Protection Code (Legislative Decree no. 196/2003, as amended by Legislative Decree no. 101/2018).

This Privacy Policy applies to all interactions you have with us through our website and related services. However, it does not extend to third-party websites, service providers, or external entities that may be linked through our platform.

We process your personal data only for legitimate purposes, such as providing our services, fulfilling legal obligations, and enhancing your user experience. Your continued use of our platform after updates to this policy signifies your acceptance of the revised terms.

Thank you for choosing LookMeBetter. We are committed to ensuring the security and confidentiality of your personal data and providing a reliable environment for users worldwide.

  1. SCOPE OF THIS PRIVACY POLICY:

1.1 This Privacy Policy explains how LookMeBetter (“we,” “our,” or “us”) collects, uses, discloses, and processes personal data in connection with:

  1. Our website and any associated platforms, features, and services that link to or display this Privacy Policy (collectively referred to as the “Platform”).
  2. Users of our Platform, including individuals who interact with our services for personalized photo book creation and related offerings.
  3. Any individual whose personal data is collected or processed as a result of their interaction with our Platform, use of our services, or communication with us regarding our business operations.

1.2 This Privacy Policy provides a comprehensive overview of our general practices and commitments regarding privacy and data protection, in compliance with the General Data Protection Regulation (GDPR) and the Italian Data Protection Code (Legislative Decree no. 196/2003, as amended by Legislative Decree no. 101/2018). While certain data processing activities may vary depending on specific legal requirements or individual circumstances, the principles outlined herein apply universally to ensure the protection of your personal data.

 

  1. DATA COLLECTION:

2.1 Personal Information:

LookMeBetter collects essential personal details when you interact with our Platform, including your name, email address, phone number, billing and delivery addresses, and payment information. This data is necessary to process orders, manage your account, and provide our services in compliance with the General Data Protection Regulation (GDPR).

2.2 Device Information:

To enhance the performance of our Platform and ensure compatibility, we automatically gather data about your device, such as your IP address, browser type, operating system, and language preferences. This information helps us optimize the Platform for a seamless user experience.

2.3 Usage Data:

We collect data on how you interact with the Platform, including pages visited, time spent, features used, and actions taken. This data allows us to analyze user behavior and improve our services by offering personalized recommendations and enhancing functionality.

2.4 Content Data:

LookMeBetter collects and stores content you upload to our Platform, such as photos, designs, and customization preferences, to provide our personalized photo book services.

2.5 Technical Data:

To maintain secure access and protect our Platform, we collect technical data such as login credentials, time zone settings, browser configurations, and IP addresses. This data supports our compliance with security and operational standards.

2.6 Order Information:

When you place an order, we collect details necessary to fulfill your request, including the items ordered, delivery address, and any special instructions you provide.

2.7 Communication Data:

If you communicate with LookMeBetter via email, customer support, or other channels, we collect data relevant to your inquiries, such as order details, service feedback, or replacement requests. This helps us improve customer service and resolve any issues efficiently.

2.8 Subscription Data:

When you subscribe to our mailing list, we collect your email address to send newsletters, updates, and promotional materials. You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

2.9 Cookies and Tracking Data:

We use cookies and similar tracking technologies to gather information about your interactions

with our Platform. This includes data on your browsing activity, preferences, and session details. For more information, refer to our Cookie Policy here.

2.10 Behavioral Data:

We analyze your activity on the Platform to understand your preferences and interests. This data is aggregated to improve marketing strategies, recommend services, and enhance the overall user experience.

2.11 Aggregated and Server Data:

LookMeBetter collects general usage statistics, such as server hits, navigation patterns, and page views, to monitor trends and improve our services. This data does not include personally identifiable information, except when logged for security purposes (e.g., IP addresses to detect potential threats).

2.12 Legal Compliance Data:

We may collect and retain data necessary to comply with legal obligations under Italian and EU regulations. This includes information required for tax, accounting, and dispute resolution purposes, as well as data needed to demonstrate adherence to applicable laws.

2.13 Special Categories of Personal Data:

LookMeBetter does not intentionally collect special categories of personal data, such as health information or criminal records. We advise you not to share such information through our Platform. If you voluntarily disclose such data, you consent to its processing as outlined in this Privacy Policy.

2.14 Implications of Refusing to Provide Data:

Providing personal data is voluntary; however, if you refuse to provide data essential for account registration or service fulfillment, we may be unable to grant you access to our Platform or process your requests.

2.15 Third-Party and Public Sources:

We may supplement the personal data you provide with information from publicly available sources, marketing partners, or social media platforms, where permitted by law, to improve our services and tailor user experiences.

  1. CONSENT TO DATA PROCESSING AND TRANSFER:

3.1 By providing any personal data to LookMeBetter, users, including those located outside Italy, explicitly consent to this Privacy Policy and acknowledge that their personal data may be collected, stored, and processed in Italy, where LookMeBetter is based.

3.2 In compliance with the General Data Protection Regulation (GDPR), LookMeBetter ensures that any international data transfers are carried out with appropriate safeguards in place, such as the use of EU Standard Contractual Clauses or other legally approved mechanisms, to protect your personal data and uphold your rights.

3.3 If you do not consent to the collection, storage, or processing of your personal data as outlined in this Privacy Policy, we advise you to refrain from using our Platform or services.

  1. UTILIZATION OF COLLECTED INFORMATION:

4.1 Purpose of Data Use:

LookMeBetter will use your personal data solely for the purposes for which it was collected, as outlined below. If we intend to use your data for a purpose not specified in this Privacy Policy, we will notify you and explain the legal basis for the new use, in compliance with the General Data Protection Regulation (GDPR).

4.2 Legal Basis for Processing Personal Data:

We ensure that the processing of your personal data is based on a valid legal basis under GDPR, which includes:

  1. Contractual Necessity: Processing required to fulfill our obligations to you, such as providing services through the Platform.
  2. Compliance with Legal Obligations: Processing necessary to meet regulatory or statutory requirements.
  3. Consent: Processing based on your explicit consent for specific purposes, such as receiving marketing communications.
  4. Legitimate Interests: Processing necessary for our legitimate business interests, provided these do not override your rights and freedoms.

4.3 Marketing Communications:

With your consent, we may use your contact information to send you promotional materials, updates, and tailored recommendations about our products and services. You can opt out at any time by clicking the unsubscribe link in our emails or contacting us directly.

4.4 Platform Functionality and User Experience:

We use your data to maintain and improve the functionality of our Platform, enabling seamless navigation, customization, and interaction with our services.

4.5 Service Optimization and Feedback:

Your feedback and interactions with the Platform help us refine our services, adapt to user preferences, and enhance overall user satisfaction.

4.6 Customer Support:

We use your personal data to provide assistance with your inquiries, resolve issues, and ensure efficient communication with our customer support team.

4.7 Data Security and Fraud Prevention:

To protect your data and transactions, we employ measures to prevent fraud, monitor suspicious activities, and ensure the integrity of our Platform.

4.8 Legal Compliance:

We process your data as required by applicable laws and regulations, ensuring adherence to GDPR and Italian legal standards.

4.9 Third-Party Services:

We may share your personal data with trusted third-party service providers to facilitate payment processing, delivery, and other services directly related to your use of our Platform. These providers comply with GDPR and are bound by confidentiality agreements.

4.10 Business Security and Protection:

Your data may be used to protect LookMeBetter’s operations, assets, and services, including investigating and mitigating potential threats or violations of our Terms and Conditions.

4.11 Legal Rights and Disputes:

We may process your data to protect or defend our legal rights, respond to disputes, or comply with judicial or regulatory requests.

4.12 Analytics and Insights:

We analyze usage patterns to gain insights into user behavior, optimize our services, and segment our audience for targeted marketing and improved user experiences.

4.13 Troubleshooting and Maintenance:

We use your data to identify, diagnose, and resolve technical issues to ensure uninterrupted access to our Platform.

  1. WHO WE SHARE YOUR PERSONAL DATA WITH:

5.1 Legal Obligations and Protection of Rights:

LookMeBetter may disclose your personal data when required by law, legal process, or regulatory obligations, including responding to court orders or law enforcement requests. We may also share information to safeguard the rights, property, and safety of LookMeBetter, its users, or others, as well as to investigate or prevent fraud, unauthorized activities, or security breaches.

5.2 Third-Party Service Providers:

We share your personal data with trusted third-party service providers to deliver and improve our services. These providers include payment processors, hosting and cloud services, customer support platforms, email service providers, and marketing partners. All third-party service providers are contractually obligated to process your data securely and in compliance with GDPR and this Privacy Policy.

5.3 Marketing Partners:

With your explicit consent, we may share your personal data with marketing partners to send you promotional content or offers tailored to your interests. You have the right to withdraw your consent for such communications at any time by following the opt-out instructions provided in the communication or contacting us directly.

5.4 Affiliates and Business Partners:

Your personal data may be shared with our affiliates, subsidiaries, or business partners to facilitate specific services, promotions, or collaborative efforts. All affiliated entities are required to comply with this Privacy Policy when handling your data.

5.5 Business Transfers:

In the event of a merger, acquisition, restructuring, sale of assets, or other business transaction, your personal data may be transferred to the acquiring or successor entity. The receiving entity will inherit the rights and obligations regarding your data as described in this Privacy Policy.

5.6 Analytics Providers:

We utilize third-party analytics tools to understand user behavior and measure the effectiveness of our services and marketing campaigns. These providers may use cookies, pixels, or other tracking technologies to collect aggregated data about your interactions with the Platform.

5.7 Professional Advisors:

In certain situations, LookMeBetter may share limited personal data with professional advisors, including legal, financial, auditing, or insurance consultants, to support our business operations. These advisors are bound by confidentiality obligations and use the data solely for the purposes of providing their services.

5.8 Compliance with Legal and Regulatory Obligations:

We may process and share personal data to comply with tax, accounting, and other legal obligations under Italian and EU laws.

5.9 Security and Fraud Prevention:

Your data may be shared with relevant authorities or specialized service providers to investigate, prevent, or address fraudulent activities, unauthorized access, or other security-related incidents.

  1. DATA STORAGE AND SECURITY MEASURES:

At LookMeBetter, we are committed to safeguarding your personal data by employing robust data storage and security measures that comply with the General Data Protection Regulation (GDPR) and applicable Italian laws.

6.1 Data Retention Policy:

  1. Your personal data is retained only for as long as necessary to fulfill the purposes for which it was collected, including compliance with legal, accounting, or reporting requirements.
  2. We assess the appropriate retention periods based on the nature of the data, the purposes of processing, and applicable legal obligations.
  3. Upon expiration of the retention period or upon your request (where legally permissible), your data will be securely deleted, anonymized, or restricted from further processing.

6.2 Storage and Accessibility:

  1. All personal data collected is securely stored on servers located within the European Economic Area (EEA), in compliance with GDPR standards.
  2. In cases where data must be transferred outside the EEA, we ensure that appropriate safeguards, such as EU Standard Contractual Clauses or equivalent legal mechanisms, are in place to protect your data.

6.3 Security Procedures:

  1. LookMeBetter employs advanced security measures, including encryption, secure socket layer (SSL) technology, firewalls, and access controls, to prevent unauthorized access, alteration, or disclosure of your data.
  2. Regular security audits and risk assessments are conducted to identify and mitigate vulnerabilities.
  3. While we make every effort to protect your data, no system is entirely secure. We cannot guarantee absolute security against hacking, cyber-attacks, or other unauthorized intrusions.
  4. In the unlikely event of a data breach, we will notify the affected users and the relevant supervisory authority within 72 hours, in accordance with GDPR requirements.

6.4 User Responsibility:

  1. Users are responsible for maintaining the confidentiality of their account credentials and should avoid sharing sensitive information through unsecured channels.
  2. Any attempt to circumvent security measures, such as hacking or unauthorized access, is strictly prohibited and may result in legal action.

6.5 Disclaimer of Liability:

  1. While LookMeBetter implements stringent security measures, we disclaim liability for data breaches or unauthorized actions by third parties that compromise personal data, provided such breaches are beyond our reasonable control.
  2. Users are advised to exercise caution when sharing personal information online and to report any suspicious activity on their accounts immediately.
  3. YOUR RIGHTS:

As a user of LookMeBetter, you have several rights regarding your personal data under the General Data Protection Regulation (GDPR). These rights are outlined below:

7.1 Access and Correction:

  1. You have the right to request access to the personal data we hold about you, allowing you to verify that it is being processed lawfully.
  2. If any of your personal data is incomplete or inaccurate, you may request that it be updated or corrected.

7.2 Erasure (Right to Be Forgotten):

You may request the deletion of your personal data where:

  1. It is no longer necessary for the purposes for which it was collected.
  2. You withdraw your consent (where consent is the legal basis for processing).
  3. The data has been unlawfully processed or must be deleted to comply with legal obligations.

7.3 Objection to Processing:

  1. You have the right to object to the processing of your personal data for specific purposes, such as direct marketing.
  2. If you object to processing based on legitimate interests, we will stop processing your data unless we can demonstrate compelling legitimate grounds to continue.

7.4 Data Portability:

You may request that your personal data be transferred to you or a third party in a structured, commonly used, machine-readable format. This applies only to data processed with your consent or as part of a contract.

7.5 Withdrawal of Consent:

If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. Note that withdrawing consent may affect your access to certain features of the Platform, but it will not affect the lawfulness of processing conducted before your withdrawal.

7.6 Managing Your Account:

  1. You can update your account information by logging into your profile settings on the Platform.
  2. For assistance with account updates, contact us directly at info@lookmebetter.com.

7.7 Marketing Communications:

  1. You can opt out of receiving promotional emails by clicking the “unsubscribe” link included in our emails.
  2. Opting out of promotional communications does not affect your receipt of essential service-related emails, such as transactional or administrative notices.

7.8 Cookie and Tracking Management:

You can manage cookies and tracking technologies through your browser or device settings. Please note that disabling certain cookies may impact your ability to use specific features on the Platform. For more information, refer to our Cookie Policy here.

7.9 Exercising Your Rights:

  1. To exercise any of these rights, please contact us at info@lookmebetter.com.
  2. We may need to verify your identity before processing your request to ensure your personal data is not disclosed to unauthorized individuals.
  3. We aim to respond to all legitimate requests within one month. For complex requests, we may require additional time and will notify you accordingly.
  4. COMPLAINTS:

8.1 If you have any concerns or wish to make a complaint regarding this Privacy Policy or the way LookMeBetter handles your personal data, please contact us at info@lookmebetter.com.  We are committed to addressing your concerns promptly and will respond to your complaint as soon as possible.

8.2 If you are not satisfied with our response or believe that we have not processed your personal data in compliance with the General Data Protection Regulation (GDPR) or applicable

  1. LINKS TO THIRD-PARTY WEBSITES:

9.1 External Links:

The LookMeBetter platform may contain links to third-party websites, applications, or services, including advertisements and other content not operated or controlled by LookMeBetter. When you interact with these links, any personal data you provide is governed by the privacy policies and practices of those third parties, which are independent of our own policies.

9.2 Data Privacy on External Websites:

LookMeBetter cannot guarantee the security or privacy of any information shared with third-party websites or services. We strongly recommend reviewing the privacy policies of any external websites or applications before sharing your personal data to understand their data collection, usage, and protection practices.

9.3 Disclaimer of Responsibility:

LookMeBetter does not endorse, monitor, or assume responsibility for the content, security measures, or privacy practices of third-party websites linked from our platform. Accessing and interacting with external websites is at your own risk. We are not liable for any data breaches, misuse, or other issues arising from your use of these third-party services.

9.4 Recommendations for Users:

To safeguard your personal data, we encourage you to:

  1. Exercise caution when sharing personal information on external platforms.
  2. Familiarize yourself with the privacy and security policies of all third-party websites you access through LookMeBetter’s platform.
  3. CHILDREN’S PRIVACY:

10.1 We do not knowingly collect, use, sell, or distribute any personal information from individuals under the age of 18, and we do not permit minors to register on our platform. Our services and content are not designed for individuals under this age. If we become aware that we have unintentionally collected personal information from a minor without parental consent, we will take immediate steps to delete that information. If you are a parent or legal guardian and believe that we may have collected personal information about your child, please contact us at info@lookmebetter.com.

  1. MODIFICATIONS AND UPDATES TO OUR PRIVACY POLICY:

11.1 To ensure compliance with legal requirements and best practices, LookMeBetter regularly reviews and updates this Privacy Policy. Any changes will be published on this webpage, and the “Last Updated” date at the top of the policy will be revised accordingly. Significant updates may also be communicated through additional channels, such as email or platform notifications.

11.2 We reserve the right to update or modify this Privacy Policy at any time. Unless specified otherwise, revisions will take effect immediately upon being posted on the LookMeBetter website.

11.3 We encourage you to review this Privacy Policy periodically to stay informed about how LookMeBetter protects your data and to understand your rights.

 

Updated On: ____11/01/2025____________